Home » H. Igor Ansoff Critical Evaluations in Business and Management 2 Vol by John Cunningham Wood
H. Igor Ansoff Critical Evaluations in Business and Management 2 Vol John Cunningham Wood

H. Igor Ansoff Critical Evaluations in Business and Management 2 Vol

John Cunningham Wood

Published August 1st 2007
ISBN : 9780415325578
Hardcover
850 pages
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 About the Book 

The visionary theories of H. Igor Ansoff (1918 2002) on strategic business management have inspired worldwide acclaim. Called the father of strategic management by Henry Mintzberg, he proposed that long-term profitability for a company results onlyMoreThe visionary theories of H. Igor Ansoff (1918 2002) on strategic business management have inspired worldwide acclaim. Called the father of strategic management by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff s contributions. It is an invaluable research resource for both student and scholar.